Download this page as a .PDF	Client: North American Insulation Manufacturers Association (NAIMA) Audience: HVAC Specifiers, Engineers Issue: Misperceptions about the client's products were beginning to have a negative impact on specifications and sales. After conducting 5 years of scientific research at leading universities, NAIMA worked with Gemini to develop the bold "Shattered Myths" campaign. The two-year campaign included everything from one-on-one interviews with key editors, to educational seminars, to brochures and collateral materials. The unveiling took place at the ASHRAE Expo where a dynamic video wall set the stage to Shatter the Myths of attendees.       More   Clients: Victrex USA, Inc., LATI USA, Inc. Audience: Engineering Community, Company Employees Issue: Customer party invitations, pre-show publicity and employee "survival guides" were all created to attract customers and help employees attending the trade show.        Top